Temp Tee, the tribal cream cheese is also known as the cream cheese for the chosen ones. We have all had our fair share of “Philadelphia” throughout the years, but that just doesn’t compare.
Of all people and cultures, we can all attest to having very specific tastes and preferences in food. Certain people will only eat their pizza from that one pizzeria. Others refuse to go anywhere other than their favorite Chinese restaurant for Sunday night dinners. Some have their morning cup of nothing other than the Starbucks over-priced latte. Similarly enough, Jews require Temp Tee on their toasted and scooped everything bagels. It’s something people are aware of, but is not spoken quite often about. So TJML asks the question, how did this phenomenon begin and where did it come from?
Here’s the most logical assumption. Supermarkets are full of marketing tactics. Of these tactics, they cater their food to neighborhood majorities. The mass orders of Temp Tee comes into play more so in the Dix Hills Shop-Rite, Long Island and Boca Raton, Florida than Albuquerque, New Mexico. With limited options and constant shelf life the oddly bright pink container is a hit. We all know once the yente’s spread the word, Temp Tee becomes a monopoly.
To bore you with a brief history of the product, Kraft Foods owns Breakstone who produces Temp Tee. Wouldn’t you know it; the CEO of Kraft Foods is Irene Rosenfeld, a Jew. Surprising to see they haven’t changed the name of Breakstone to Breakstein.
Anyway the topic of Temp tee being the Jewish cream cheese is a great conversation starter and good to bring up at family gatherings to avoid awkward silence – remember this during the upcoming holidays.
To the non-kosher eaters: Next visit to your favorite bagel store be sure to order a plain bagel with cream cheese (Temp Tee, naturally) topped with some bacon. Thank TJML for the treat later.
